03 · Recommendations

Four opportunities, ordered by evidence.

Recommendations were prioritised by user value, breadth of supporting evidence and the effort required to test the underlying assumption.

01 · TEST FIRSTValue 5/5 · Effort 2/5

Start with tonight, then build the week.

Replace the blank-calendar starting point with a guided first decision based on time, appetite and household availability.

Design principleReduce choices before showing recipes.

Tonight12 min setup

QuickUse what I haveCook together

02 · TEST NEXTValue 5/5 · Effort 3/5

Suggest meals and substitutions around a small set of ingredients a person wants to use soon.

Design principleAsk for a few ingredients, never a full inventory.

03 · VALIDATEValue 4/5 · Effort 3/5

Let household members signal availability, exclusions and “not tonight” preferences without making everyone a planner.

Design principleCollect lightweight input; preserve one clear owner.

04 · EXPLOREValue 4/5 · Effort 4/5

Offer one-tap swaps that protect ingredient use and move displaced meals to a sensible later date.

Design principleChanging one evening should not break the week.

Opportunity map

The first experiments target the riskiest assumptions behind the highest-value opportunities.

Higher user value

Quick winsStrategic betsUseful additionsLater

Higher delivery effort →

Next research

Each activity is designed to answer one decision before the concept grows.

WEEK 1

Compare three ways to begin planning and observe which reduces hesitation.

WEEK 2

Test whether selecting three ingredients feels useful without becoming admin.

WEEK 3

Prototype preference requests and assess whether they reduce coordination work.

MealMap research direction